Digital Marketing Specialist
Experience
2 Years
Employee type
Full Time
Closing Date
10-05-2024
Job Description
We are looking for a Digital Marketing Specialist with 2 to 6 years of experience
Details
Key Responsibilities
- Developing and executing user acquisition strategies.
- Managing campaigns across digital channels (Google Ads, Facebook Ads Manager)
- Analyzing campaign performance and optimizing for ROI.
- Conducting market research and lead generation.
- Collaborating with cross-functional teams for alignment.
- Keeping abreast of industry trends and best practices.
- Organic Growth Tactics: Implement strategies for brand visibility.
- Audience Targeting: Utilize segmentation for effective outreach.
- Competitor Analysis: Stay informed on industry trends.
- Reporting: Provide insights and recommendations to stakeholders.
- A/B Testing: Conduct tests to enhance conversion rates.
- Social Media Management: Maintain brand presence and engagement.
Requirements:
- Bachelor's degree in marketing, Communications, Business, or related field.
- 2-3 years of proven experience in digital marketing, with expertise in user acquisition and social media management.
- In-depth knowledge of digital advertising and social media platforms.
- Strong analytical skills and proficiency in analytics tools.
- Fluent in Tamil and English with excellent communication skills.
- Creative mindset with experience in multimedia content development.
- Proven track record of managing successful user acquisition campaigns.
- This role requires a blend of strategic thinking, creativity, analytical acumen, and effective communication skills to drive successful user acquisition campaigns and contribute to business growth effectively.
Strong analytical skills and proficiency in analytics tools for tracking campaign performance and deriving actionable insights (e.g., Google Sheets, Google Slides Google, Microsoft Excel)